Piet Kruithof
Piet Kruithof
Principal User Researcher, Truist
Piet is an award-winning user research professional with deep domain experience in enterprise solutions spanning SaaS, cloud management, automation, and open source. He’s currently a Principal User Researcher with Truist and focused on driving strategy for small businesses.
He is also the founder of a startup that enables Google Workspace business users to generate value from the 1000’s of documents including transcripts, survey data, analyst reports, and presentations through machine learning. The solution is also integrated with Mural and Miro for distributed teams.
Piet occasionally speaks publicly and has presented at the OpenStack Summit, UX Y’all, UXPA, HFES, and All Things Open conferences. He is a certified user experience professional (CUXP), scrum product owner (CSPO), and has a product management level III certification from the Pragmatic Institute. He is also a former director with the Board of Certification in Professional Ergonomics.
More importantly, he's adopted three geriatric Great Danes named Izzy, Taz, and Pixie - which equals about 350 lbs of drooling dogs.
Big Wheels Keep on Turnin; A collection of user research methods to drive five-year product strategy
Track A (Upstairs), Thursday 3:00 pm - 3:45 pm
You’re having a stakeholder interview with an executive in product leadership and they mention something that catches your attention.
“You know,” they say, “my concern isn’t what we’re developing for next quarter but what we need to build in five years to stay relevant to our customers.” You realize that you’ve been so focused on tactical research to evaluate designs that you’ve completely missed the “forest.”
This session provides an overview of research methods that help drive product strategy.