Presented by Joel Crawford-Smith. Creating an accessible website that passes the Web Content Accessibility Guidelines (WCAG) is like playing a Mario Nintendo Game. To win, you must beat levels and pass various challenges. Apply your video game prowess to the Web Accessibility game.

Presented by Joel Crawford-Smith. Creating an accessible website that passes the Web Content Accessibility Guidelines (WCAG) is like playing a Mario Nintendo Game. To win, you must beat levels and pass various challenges. Apply your video game prowess to the Web Accessibility game.

Presented by Gretchen McNeely. As UX professionals, we're constantly focused on "why" — why people do what they do, why certain things are important to them. What we sometimes don't realize is that by directly asking "why" — of consumers, of our work colleagues, of our family members — we build walls and evoke defensiveness. The good news is that there are many easy ways to get at the open and personal communication we seek without using the word "why" in our inquiry. Once you try it out, you'll see an amazing difference in your UX work, as a professional, and as a spouse or parent.

Presented by Mark Molander. It's not always enough to have a great UX design, or to run a usability test that reveals a lot of problems. Sometimes, the UXer needs to take the good fight up to another level — to hit them where it hurts — the level of shame. Mark will give examples from his 30 years of usability and UX experience at IBM, BB&T, Toshiba, and Lenovo