Presented by by Janey Barnes. The healthcare industry is calling for...begging for improvement in user experience. Patient engagement, physician burnout, opioid crisis, social determinants of health, connected medical devices, wellness apps. The list continues. During the session, we'll review several user experience mess-ups, share a glass of sweet tea (sweet tea helps us get through the mess-ups), talk about psychological principles at the root of the mess-up, and finish with how user experience professionals can prevent future mess-ups.