Victoria Campbell
Victoria Campbell
Director of UX Design, Fidelity Investments
Victoria Campbell, a seasoned enterprise UX Designer, specializes in design strategy and innovation—making connections and solving customer and business problems that ease the collective burden.
For the last 9 years, Victoria has worked at Fidelity Investments, with multi-disciplinary product teams, to craft user experiences for those enrolling in and using health benefits, as well as those navigating life's biggest moments, like starting a family or losing a loved one. She combines her graphic design expertise with her passion for systems thinking to imagine new ways to meet people’s needs, employing design thinking mindsets and methods to find the sweet spot between user desirability, technology feasibility, and business viability.
How to use Visual Thinking Strategies (VTS) to get the best UX feedback
Getting feedback early and often is critical to the design process and success of any product. But, getting productive and thoughtful UX feedback from stakeholders can be a tough, daunting task. Often, it comes down to creating a safe space for honest communication and asking the right questions that encourage engagement and critical thinking.
Enter Visual Thinking Strategies (VTS), a facilitation technique that fosters collaborative, inclusive, community-building dialogue. VTS is usually practiced in classrooms and museums with visual art, but it has proven to be equally effective in UX feedback sessions with diverse, multi-disciplinary stakeholders. This simple, 3 question technique can help UX practitioners get meaningful feedback and foster communities of collaboration.