Archana Shah
Archana Shah
Principal UX Researcher, LexisNexis
Archana J. Shah is a Principal UX Researcher bringing over 15 years of experience in the tech industry. Her journey includes roles in fintech, telecom, and legaltech, where she has spent over a decade in UX Research at LexisNexis, Twilio, T-Mobile, etc, after a few years as a developer and data analyst.
Archana’s career began with a focus on user behavior and usability research, evolving into her current role managing research for a global product portfolio and a dedicated team at LexisNexis. With a commitment to research advocacy, she excels in triangulating insights from various data sources, contributing to impactful changes, and informing product development. Archana plays a collaborative role in shaping the user experience landscape at LexisNexis.
Bridging Perspectives - A Framework for Collaboration Between UXRs and Analytics functions
UX Researchers can efficiently derive stronger, holistic insights and inform product development through improved ways of working with Analytic/Data partners - as showcased in our framework that deconstructs actionable steps for collaboration throughout the research process.