Jeannie Servaas
Jeannie Servaas
IBM Design Principal, Carbon Design System, IBM
Jeannie Servaas is a Design Principal at IBM and the Creative Director of the Carbon Design System. Jeannie has a designer’s eye for craft and a passion for systems thinking. Over the course of her career, she’s built an extensive body of work serving diverse audiences and spanning across industries. Prior to joining IBM in 2018, she worked with globally recognized brands such as PwC, MetLife, Microsoft, Univision, USA Today, Dwell, AOL, Nokia, Herman Miller, MTV and VH1. This journey fostered a deep belief in the importance of authenticity and narrative in branding—both for employees and for consumers—making her a natural champion of brand at IBM. Jeannie is a Michigan native who served a 10 year stint in NYC and currently resides near the beach in South Florida with her husband and son.
The Hundred Year System
Track A (Upstairs), Thursday 4:00 pm - 4:45 pm
What does it take to sustain a 100-year organization? Jeannie and Mirko, Design Principals at IBM, have been pursuing this question through two distinct lenses: one through translating IBM's storied brand into a world-class design system, and the other through building a modern, human-centered product management capability.
Jeannie and Mirko will discuss the lessons they've learned about making, scaling and governing good design decisions across an enterprise, and how those lessons inform how to sustain a design system for the next 100 years.