Amy Bucher

Amy Bucher

Amy Bucher, Ph.D., is Vice President of Behavior Change Design at Mad*Pow. Her research interests include motivational design, patient and user engagement, happiness, how social relationships influence health and well-being, ethical approaches to research and design, and cross-cultural behavior change strategies. Prior to joining Mad*Pow, Amy worked at CVS Health as a Senior Strategist for their Digital Specialty Pharmacy, and at Johnson & Johnson Health and Wellness Solutions Group as Associate Director of Behavior Science. Amy received her A.B. magna cum laude in psychology from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy is the author of the Rosenfeld Media book Engaged: Designing for Behavior Change.

🗓️ Amy’s talk:
Set and achieve your product vision with behavior change design