Caleb Furlough
Caleb Furlough
UX Research Manager, Truist
Caleb Furlough is UX Research Manager at Truist, leading research for Digital Commerce products for retail and business clients. He has almost a decade of UX experience, mostly spent in fintech, healthcare IT, and B2B cloud software. Faith Furlough is a Senior UX Designer at Ontada, with 8 years in UX design and other experience in graphic design. She is passionate about helping clinicians and patients by improving healthcare IT, specifically EHRs. She excels in designing in highly regulated domain spaces by solving problems in complex workflows - which might save a life. In her free time she enjoys baking thousands of cookies (literally), and spending time with her two daughters.
🗓️ Caleb’s talk:
Marrying Design and Research
Track A (Upstairs), Friday 2:00 pm - 2:45 pm
UX researchers and designers are intimately connected and interdependent. However, just like all humans, they make mistakes and don't always collaborate as well as they could. When this happens, it ultimately impacts UX outcomes. Designers and researchers can encounter any number of collaboration stumbling blocks like communication issues, misaligned goals, and differences in approaches to decision-making. As it turns out, these are also challenges that face couples. When these kinds of challenges arise, couples are able to learn from them and develop strategies for success moving forward. These strategies can be adapted to improve UX collaboration by learning from the past to improve the working relationship and produce better experience outcomes.