Tomer Sharon
Tomer Sharon
Cofounder & CEO at UX+
Tomer is a leading voice on design thinking, UX, and lean research methodology. Tomer is cofounder and CEO at UX+, the first ever UX streaming service with exclusive, high-quality content. Tomer is a former cofounder & CXO at anywell and Managing Director, Head of User Research & Metrics, at Goldman Sachs.
Previously, Tomer was Head of User Experience at WeWork and Sr. User Experience Researcher at Google Search. Tomer is the author of three books, Measuring User Happiness (2020), Validating Product Ideas (2016), and It’s Our Research (2012).
Tomer has mentored organizations on user research methodology, given keynotes, and taught workshops in thirteen countries and the UN. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, Massachusetts.
What can possibly go wrong with measurements?
Many product teams focus on detailed metrics, such as conversion rates, and not enough on high-level metrics, such as retention and satisfaction. This can lead to executing the wrong plans and failing to understand the overall user experience. Tomer will share examples of how high-level metrics can be used to understand the user experience while discussing Google's HEART framework, which can be used to identify and measure these metrics. Tomer believes that understanding high-level metrics is essential for creating a great user experience and that teams can avoid embarrassing results and failures by doing so with the right focus and mindset.