La Tosca Goodwin
La Tosca Goodwin
Senior Director of User Experience Research and Design, ModMed
Tosca Goodwin is a leader in the field of User Experience Research and Design, currently serving as the Senior Director at ModMed. She is also currently serving as the President of the TriUXPA. Her career spans over two decades and multiple industries, including insurance, higher education, e-commerce, social media marketing, and healthcare.
Throughout her career, Tosca has consistently demonstrated her commitment to nurturing talent, coaching, and mentoring the next generation of UX professionals, embodying the principles of servant leadership.
Including her role as an Agilist and SAFe program consultant, she continuously seeks ways to empower her teams to work more efficiently and effectively, enabling them to focus on delivering value incrementally and perpetually improving their processes.
Are you ready, willing, and able to lead a UX Research and Design team?
In the ever-evolving world of User Experience (UX) research and design, we will inevitably find ourselves at a crossroads in our career. The roles of individual contributors (ICs) and people leaders in UX are equally indispensable, yet vastly different. As an IC, you've honed your craft at creating seamless and user-centric experiences. On the other hand, the path to people leadership beckons with opportunities to shape and inspire entire teams, fostering a culture of innovation and collaboration.
Join Tosca as she gives insights from her own journey navigating this pivotal decision. And, whether you choose to continue as an IC or embrace the challenges of people leadership, you will leave with thought-provoking insights that will help you make the right choice for your career.